The sign on this church in Park Slope, Brooklyn, disappeared for a while during the autumn and has recently returned. I can’t help muttering “Jesus!” under my breath each time I walk past. Since most churches in New York seem obsessed with hyperbolic signs, you have to wonder what compelled this congregation to go with something so simple. Did they feel it had all been said before ? Or is “Jesus” the ultimate marketing slogan, the theological equivalent of Nike’s swoosh and the Intel jingle?


December 14, 2007. Divine Signs. 1 comment.