Jesus!
The sign on this church in Park Slope, Brooklyn, disappeared for a while during the autumn and has recently returned. I can’t help muttering “Jesus!” under my breath each time I walk past. Since most churches in New York seem obsessed with hyperbolic signs, you have to wonder what compelled this congregation to go with something so simple. Did they feel it had all been said before ? Or is “Jesus” the ultimate marketing slogan, the theological equivalent of Nike’s swoosh and the Intel jingle?
Making Jesus Famous
You could probably write a blog focused entirely on church signs and never run out of content. This church marquee on Fifth Avenue in Park Slope caught my attention because it seemed a particularly American desire to even want to make Jesus “famous.” In Britain, churches concentrate on boasting of Jesus’ amazing powers of healing and redemption. Here, it’s more like the Hollywood effect, with the marquee giving the church’s claim a movie-theater like feel. Isn’t Jesus famous enough already?






